MTA Digital

Pushing the boundaries of digital print 

Pushing the boundaries of digital print is something London based MTA Digital are passionate about. With 30 years’ experience in the pre-press industry and a significant investment in HP technology, MTA Digital were keen to promote the possibilities available in digital print.

When looking to promote their HP Indigo 5500 7 colour press and white ink technology, they decided on producing a taster insert in Creative Review magazine with a view to a follow up ‘Limited Edition’ swatch.

With a growing digital paper range, MTA Digital consulted Jim Whittington, Digital Business Partner at Antalis for advice on substrates that would provide great contrast to the white ink.  Although Antalis had previously supplied a variety of large and small format digital products to the company, MTA were keen to work within the creative community, so a different approach to material selection was required.

13,000 copies of the insert were produced on Popset Cosmo Pink which provided a stand out colour, perfect for the trade press and a great contrast for the white ink. A key element was also that the material was certified to run on the digital press and was available in SRA3+.  To satisfy the interest generated from the teaser campaign, 2,000 swatches were produced using a variety of materials including: Curious Translucent, Indifilm, Keaykolour, Curious Metallic and Popset, this was also produced on the HP Indigo 5500.

Commenting on the success of the campaign, Aaron Carpenter, Head of New Business Development, at MTA Digital said: “The response to the campaign has far exceeded our expectations and is one of our most successful campaigns to date.  The design audience we were aiming at appreciated seeing the print process on the substrate and the flexibility to use an even greater range of substrates in their future print related projects. Working with Antalis on this project helped to communicate this easily.”

To conclude Jim Whittington said: “There is an ever evolving range of substrates available to the digital market. It was a tremendous opportunity to push the boundaries with some of our more creative materials.”