POPAI In-Store Insights: Retailer & Brand Briefing – December 2017

  • 19th December 2017
  • Rooftop Gallery, Publicis, 82 Baker Street, London, W1U 6AE
  • Full Event Details

In POPAI’s final roundtable retailer & brand owner session for 2017, they’ll be looking at the way key decisions are made throughout the entire lifecycle of P-O-P and shopper marketing activations. In today’s busy and fast-paced retail environment, the success – or failure – of display can be affected by many factors along the way; delegates will be able to share experiences as we discuss:

  • Choosing the right display mechanic, be it digital or ‘analogue’
  • Choosing the right internal and external partners; managing stakeholders; establishing processes
  • Selecting the right promotional mechanic
  • Building the right business case for your display, avoiding the HIPPO (Highest Paid Person’s Opinion); deciding how to measure effectiveness

The event will finish with an informal drinks reception and networking session for delegates to continue their conversations.

This event presents the perfect opportunity for retailers and brands to network exclusively, share best practice and overcome common obstacles – Places are limited so book now to secure your place.