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With more now expected from the quality of print, what special effects can be used to add value and make a product stand out?

Comment from Emma Oliver, Creative Papers Product Manager at Antalis UK

The printing industry has faced some significant challenges in the past decade, especially from the evolution of digital media which is now competing head-on against printed communication.  However, despite the decline in print volumes, the demand for high quality, creative print offering maximum visual impact and multi-sensory interaction is bucking this trend and continuing to rise.  It is in this area that online and digital communication simply can’t compete with the print.

 

 

 

While the printing of a product has to be top quality, it is the characteristics of the selected substrate that will truly set it apart from the competition and give the extra dimension of added visual impact to stimulate a reaction.

By selecting a creative substrate, using an alternative printing technique or applying a different finish can totally transform what could otherwise be a very plain, unassuming piece of print.  Textured papers appeal to the senses and gives it the desirability of the consumer to engage through touch and feel, bring the print to life.  There is also the choice of vibrant and stunning colours, foils, metallics, translucent substrates, high gloss or ultra-matt papers that all add to the appeal of the product.

In terms of special effects, we have seen a return to the ‘more is less’ approach, whereby designers are taking the time to select the right paper and deploy less print, to enable the properties and finish of the paper do the majority of the work for maximum visual impact.  The use of foil blocking is also making a comeback, as well as creative finishing, such as embossing that all help to make the product stand out.

At Antalis, innovation and creativity, listening to our customers and anticipating trends are all key considerations when bringing new products to market. The introduction of our new Mohawk Superfine uncoated paper range for digital print is a prime example. Mohawk Superfine is one of the finest premium papers available, delivering stunning results. Available in an ultra-smooth or eggshell finish, Mohawk Superfine inspires beautiful design with a luxurious tactility that gives the printed product a quality, timeless appeal that is proving popular with premium art and photobooks.

Advances in digital printing technology has without doubt increased the range of substrates that can now be printed on. And, with so much choice of substrates on the market, from new synthetic paper such as the Polyart, Rives Sensation Matt with its natural flat texture, the vibrant colour and textured finishes of the Curious Collection range to the beauty and fine quality of Mohawk Superfine, there is no end to the creative possibilities of print.


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