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Personalisation

Following our 2015 theme of personalisation within the Antalis Antalis Academy I have been utilising the Xerox create range. We have welcomed our first customers of 2015 into the academy and they were greeted with personalised 1200mm totems which had their company logo with welcome message.

Once in the academy all the display boards were showing their logo and names personally welcoming them to the academy.

As this theme is fresh there is a way to go until I am happy we have fully maximised the impact but I put together personalised boutique bags, rulers, coasters and mouse mats each printed with the company logo, individuals name and thanking them for attending the academy on that particular date.

I am have leaflet holders, a4 ring binders and desk totems to personalise for the next lucky attendees and I am debating whether short term floor graphics may work too along with personalised wrapped cupboards/pods, notepads, pens, 3 ply business cards plus others are being mooted but the options are vast.

With each visitors businesses and areas of focus being different its striking the right balance to show digital print capabilities and spark ideas that they can take to their own customers.

The first round of personalisation was well received though and this has given me the encouragement that it is the correct thing to be doing but now I want to push these touches on to enhance the academy experience.

If you have any off the wall ideas about how I can use personalisation or visit the academy then please get in touch.


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