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Big ideas to boost your business in 2018

curious curiosities

As we enter 2018, it is more important than ever for businesses to keep abreast of new and emerging innovations that will boost profit potential and retain that all-important competitive edge.

 

Amid the onslaught of digital comms, we are increasingly seeing brands and marketing agencies reacquaint their love affair with creative papers as a way to create standout.

 

In response, the paper market has seen an explosion of innovation. Examples of beautifully crafted products that can be digitally printed appeal to the creative market in particular, including the Curious Collection that offers daring, unconventional creative papers via four different possibilities guaranteed to inject the ‘WOW factor’ – Metallics, Translucents, Skin and Touch, with recycled paper options too. Equally appealing, the Conqueror paper range, which is available in a variety of whites, colours and finishes, including super-silky CX22, offers the ultimate in a premium look suited for corporate and business communications. It certainly looks like paper-based communications are increasingly being favoured as a way to provide a tangible, tactile experience that encourages customers to engage with a brand.

 

Another emerging trend is the growth in synthetic material for small format digital printing. Cost-effective and versatile, we are likely to see synthetic materials increasingly used for a myriad of print projects that require added durability and resistance, such as menus, wristbands, membership and loyalty cards and other small-scale productions, particularly in applications where the end-user requires tear, water and chemical resistance.

 

We are also seeing a real shift towards variable data printing. Driven by a love of all things data, this on-demand form of printing enables elements such as text, graphics and images to be changed from one piece to the next, based on information from a database. The result is a high-calibre marketing tool which can generate a high return on investment.

 

For something completely different, the Xerox Funflip is a perfect photo application guaranteed to make an impact in B2B marketing. In short, it is a unique, pre-creased and perforated sheet with adhesive strips which, after printing and folding, produces an eye-catching, multi revealing presentation piece with four separate views.

 

2018 should continue to be an exciting time for new innovations in a paper market that is experiencing reinvigorated demand and a resurgence of creativity.

 

Let us know what your big ideas are for 2018, and what are your thoughts about a return to paper-based creativity in communications.


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