The Antalis Academy Successful Social Media For Print Sales People Workshop

Who's the course for?

Anyone involved in selling print or associated services.

The Antalis Academy The Antalis Academy

Workshop details

This is part of a series of 5 workshops delivered by Matthew Parker that are designed to give practical advice and training to printers and print management companies.


 Are you frustrated that your social media efforts aren’t getting you the sales that you’d hoped for?

Social media is the route to sales success. That’s what everyone is telling you these days.

The trouble is, it’s really hard to get the results that people promise. Now that everyone has jumped on the bandwagon, it’s hard to stand out in the social media landscape. Social media takes up valuable sales time. Many of us become disheartened by the lack of results and simply give up.


Imagine if you had prospects happy to talk to you, ready to buy

Every week Matthew speaks to numerous new contacts.  Everyone is happy to talk to him.  Nearly everyone was interested in doing business with him. He has already booked plenty of work from these calls.

Experience tells him many people aren’t getting the same results when they pick up the phone.  Here’s what made his success rate possible:  every single prospect that he had phoned was a contact that he had made on social media. He  wasn’t cold calling:  he was warm calling.


The right social media activity will lead to good business for printing companies. At the end of this workshop you will be able to use social media to find new prospects. You’ll also know what to do to make sure that prospects can find you.  You will be able to keep prospects engaged until they are ready to buy.  You will also learn how to convert social media connections into sales prospects.  Finally, you will learn how to carry out social media activity efficiently.

That means you will spend as little time as possible on social media for the maximum results. You will be using your time more effectively. And you’ll have a better chance of winning more new business.


What will you learn?

Firstly, we will understand how social media fits into the sales cycle.  We will also discuss the difference between personal and company activity.  Then the day will focus on three main topics:

  1. Getting found

The best contacts are people who find you and want to connect with you.  But how do you get found?  There are tens of thousands of professionals from the printing industry on LinkedIn alone.   You will learn the most important strategies that you must put into action so that your potential customers will find you in today’s crowded social media landscape.

2. Finding prospects and connecting with them

How do you turn LinkedIn Connections Into Business?

It’s easy to take a lot of time to look for new connections and still miss some of the best prospects. Matthew will share three key strategies that you should be using.

He also sees most people missing the chance to connect in a worthwhile way to improves your chances of making the sale.  We’ll discuss the right way to connect with prospects.

3. How to convert social media connections into sales

There’s no point in spending lots of time making lots of connection if you don’t turn them into sales.  One of the problems is that prospects may not be ready to buy when you connect with them.  You will learn how to stay engaged with prospects while not spending all your time on social media.  You’ll also learn how to take you connections offline and into the sales cycle.

At the end of the workshop you will understand how social media and sales can fit together.  You will have created a strategy to find prospects, connect with them and move them into the selling cycle.


You will also learn

  • How many sales peoples’ social media activity actually puts prospects off from buying
  • How to stop the competition knowing your contacts
  • Why you are wasting your time if you don’t tag and group your prospects
  • How to use Calls To Action to drive sales
  • The one key mistake that many people make in social media
  • How to stay engaged with 1000s of connections in less than 30 minutes a week


Here are the details of the workshop

This is a full day workshop.  Attendance is limited to a maximum of eight participants.  This ensures that all attendees receive plenty of personal attention and that there is sufficient time to discuss the issues raised.

  • All delegates will receive a pre-workshop e-mail briefing.
  • Everyone will work on practical exercises throughout the day.  They will learn by putting theory into practice.
  • Pdf notes are also provided from the day.
  • There is a 30-day e-mail help line after the event.


This workshop is presented in conjunction with the IPIA (The Independent Print Industries Association). Full details of the organisation can be found here


Booking Details

To book a single place, please complete the form below.

To book multiple places, please email us at


Course Cost  

  • One place on the workshop – £175 per place
  • Two places on the workshop – £165 per place
  • Three places on the workshop – £160 per place
  • Four places on the workshop – £155 per place
  • Five places on the workshop – £150 per place

This structure  would apply both if one attendee booked a place on five different workshops or five attendees from one company booked five places on one workshop.

Location & Booking

The Antalis Academy Coalville, Leicestershire
18th July 2018 | 9:30am - 4:30pm

To book yourself onto the course, fill out the form below.

Tutor Profile

Matthew Parker

Matthew Parker is the founding director of Profitable Print Relationships and has over twenty years’ experience in the print sector. He headed up print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers as well as a print specialist at many different companies of all sizes and from many market sectors and has worked in agency and marketing environments. Matthew is a regular keynote speaker at print events. His aim is to show print companies the buyer’s view; he also gives printers practical actionable advice on how they can improve their engagement with buyers.

Course Cost

£175/per person
Includes lunch & all course materials

Places Available


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