Service Graphics and Drytac score at Wembley with Rugby World Cup work

Service Graphics, the St Ives Group-owned large format printer, has selected Drytac's ReTac® 150 permanently peelable film for wall graphics applications for a prestigious Rugby World Cup 2015 branding project at Wembley Stadium.

The extensive work – which totalled 3,500 sq m of graphics – was printed and installed in nine days. The resulting graphics will remain in place throughout the tournament, which ends on October 31.

John Dooley, Account Director at Service Graphics, explained: “As the incumbent graphics supplier to Wembley Stadium, we were invited to pitch for the project to rebrand the exterior of the venue for the Rugby World Cup 2015. We won the contract and were responsible for printing and installing all exterior graphics, while ensuring that all non-tournament branding was covered up.

“To meet the requirements set out by Wembley Stadium – and given the high-profile nature of the project – we needed a printable film that would stay in position, have no show through, could guarantee a clean removal and carried a Class 0 Fire Rating.”

Antalis – Drytac's exclusive UK & Ireland distributor, and a Service Graphics supply chain partner recommended Drytac's ReTac 150 film as the perfect solution. This 150μ matte white polymeric PVC is coated on one side with a pressure – sensitive permanently peelable adhesive and has been specifically designed for high vibrant print quality graphics. The film is printable by solvent, eco-solvent, HP Latex and UV inkjet techniques, and is easy to apply and easy to remove or move.

Drytac Service Graphics RWC Wembley

The thickness of the ReTac 150 material lends itself perfectly to rigid print applications and – with its class 0 Fire Rating – is ideal for applications in public areas requiring compliance with strict fire regulations.

Dooley added: “We received samples of Drytac ReTac 150 from Antalis for testing. The results confirmed that ReTac 150 was the right product to meet our requirements.”

Once printed, the giant graphics were applied by Service Graphics' installation team using a mechanical platform. Dooley said: “The installation of Drytac's ReTac 150 film was incredibly straightforward and ultimately the decision-makers at Wembley Stadium were thrilled with the results.”

Steve Broad, Sales Director for Drytac Europe, commented: “We're delighted that our ReTac 150 film was selected for such a prestigious and high-profile project. It has been designed to meet the precision needs of companies such as Service Graphics and is becoming ever-more popular among our customer base. This high-quality film is easy to apply, easy to remove and – crucially – leaves zero residue.”

sensitive permanently peelable adhesive and has been specifically designed for high vibrant print quality graphics. The film is printable by solvent, eco-solvent, HP Latex and UV inkjet techniques, and is easy to apply and easy to remove or move.

Wembley 1