The Digital Academy Successful Social Media For Print Sales People Workshop

Who's the course for?

Anyone involved in selling print or associated services. The right social media activity will lead to good business for printing companies. At the end of this workshop you will be able to use social media to find new prospects.

Course Syllabus

Successful Social Media For Print Sales People Workshop

What will you learn?

Firstly, we will understand how social media fits into the sales cycle. We will also discuss the difference between personal and company activity. Then the day will focus on three main topics:

Getting Found
The best contacts are people who find you and want to connect with you. But how do you get found? There are tens of thousands of professionals from the printing industry on LinkedIn alone. You will learn the most important strategies that you must put into action so that your potential customers will find you in today’s crowded social media landscape.

Finding prospects and connecting with them
How do you turn LinkedIn Connections Into Business? It’s easy to take a lot of time to look for new connections and still miss some of the best prospects. I share three key strategies that you should be using. I also see most people missing the chance to connect in a worthwhile way to improves your chances of making the sale. We’ll discuss the right way to connect with prospects.

How to convert social media connections into sales
There’s no point in spending lots of time making lots of connection if you don’t turn them into sales. One of the problems is that prospects may not be ready to buy when you connect with them. You will learn how to stay engaged with prospects while not spending all your time on social media. You’ll also learn how to take you connections offline and into the sales cycle. At the end of the workshop you will understand how social media and sales can fit together. You will have created a strategy to find prospects, connect with them and move them into the selling cycle.

You will also learn

  • How many sales peoples’ social media activity actually puts prospects off from buying
  • How to stop the competition knowing your contacts
  • Why you are wasting your time if you don’t tag and group your prospects
  • How to use Calls To Action to drive sales
  • The one key mistake that many people make in social media
  • How to stay engaged with 1000's of connections in less than 30 minutes a week

Details of the workshop

This is a full day workshop. Attendance is limited to a maximum of eight participants. This ensures that all attendees receive plenty of personal attention and that there is sufficient time to discuss the issues raised.

  • All delegates will receive a pre-workshop e-mail briefing
  • Everyone will work on practical exercises throughout the day.
  • They will learn by putting theory into practice
  • PDF notes are also provided from the day
  • There is a 30-day e-mail help line after the event

Location & Booking

The Digital Academy Coalville, Leicestershire.

8th November 2017

To book yourself onto the course, fill out the form below.

Tutor Profile

Matthew Parker

Matthew Parker is the founding director of Profitable Print Relationships and has over twenty years’ experience in the print sector. He headed up print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers as well as a print specialist at many different companies of all sizes and from many market sectors and has worked in agency and marketing environments. Matthew is a regular keynote speaker at print events. His aim is to show print companies the buyer’s view; he also gives printers practical actionable advice on how they can improve their engagement with buyers.

£150/per person Includes lunch & all course materials
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